National Strategic Group presenting on May 16 at Brecksville Chamber of Commerce

CLEVELAND, Ohio – April 29, 2013 – Cleveland-based marketing consultants National Strategic Group announced today that it partners will be presenting at the Brecksville Chamber of Commerce Regional Breakfast on May 16, 2013.  The Brecksville Chamber is one of northeast Ohio’s most active chambers, with a growing membership of 150.

Eugene Shatsman and Roman Jakubowycz will be presenting a workshop titled “The New Rules of Marketing Your Business.”  According to Shatsman, this presentation will cover how traditional marketing has become obsolete.

“Consumers have access to more information than ever before,” said Shatsman.  “Potential clients can learn everything they want to know about a company before the business owner even realizes they exist.  This means the traditional stimulus and response form of marketing doesn’t work.”

According to Jakubowycz, companies need to align their marketing with the five phases their clients go through when building solid relationships.

“In the Relationship Era of marketing, consumers are more interested in aligning themselves with a business they know, like and trust than simply transacting.  That means they want to know what a business stands for and that they share common values.  So business owners need to consider a mix of emotional and psychological factors and make sure they provide the right information at the right moment,” said Jakubowycz.

Shatsman and Jakubowycz regularly present on the topics of marketing and business growth for industry organizations and chambers, including the annual COSE Small Business Conference.

About National Strategic Group:  Founded in 2009, National Strategic Group is a consulting company with experience ranging from start-ups to Fortune 500 companies.  The company works with professional practices in the areas of sales, marketing and business management.  Much of the company’s research and consulting has focused on understanding the best practices of the world’s most successful companies, and then adapting these strategies for professional practices so they can compete in any business environment.

About The Chamber: The Brecksville Chamber of Commerce is a not-for-profit member-based organization founded in 1968.  Their mission is to contribute toward making the climate in Brecksville conducive to present and future business.  The chamber remains the catalyst for business and organizations in helping to attract and retain new customers.

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