National Strategic Group shares details about upcoming COSE Small Business Conference workshop

COSE Small Business Convention 2012

CLEVELAND, Ohio – October 22, 2012 – Cleveland-based Small Business growth consultants National Strategic Group have shared details about their upcoming workshop at the Council of Smaller Enterprises (COSE) Small Business Conference.  The presentation will include insight into the psychology behind buying behavior and the Five Moments of Truth (MOT) where consumers make the critical decisions to continue interacting with a brand.

National Strategic Group partners Eugene Shatsman and Roman Jakubowycz will present a workshop titled “Stop Wasting Time and Money on Marketing that Doesn’t Work.”  According to Jakubowycz, the presentation will explain how marketing alliances can provide a massive shortcut when taking a customer through these critical Moments of Truth.

“Fortune 500 companies and small businesses must implement very different strategies to get a consumer through the Moments of Truth,” said Jakubowycz.  “Our workshop will demonstrate how marketing alliances provide the social proof necessary to help consumers move along in their decision making process.”

This is the second time Shatsman and Jakubowycz have been involved with the COSE Small Business Conference.  In 2011, they presented the topic ‘Three Huge Profit-Losing Pitfalls Facing Small Business: The Tools You Need to Build a Winning Strategy That Will Outcompete, Outsell and Outperform the Competition!”

“We’re excited to share our ideas about marketing alliances and help entrepreneurs jump-start their revenue growth,” said Shatsman.  “When entrepreneurs see how marketing alliances can add three or four additional sources of revenue to their bottom line, they’ll be anxious to implement these principles.”

The COSE Small Business Conference will take place on Oct. 25 and Oct. 26, 2012 at Kalahari Resorts Convention Center in Sandusky, Ohio.  The annual conference attracts more than 1,500 small business professionals fromCleveland,Akron,Toledoand northeastOhio.

The seventh annual convention is a two-day event with 48 educational workshops, six national keynote speakers, a business-to-business tradeshow and networking opportunities for small business owners.  Shatsman and Jakubowycz are scheduled to present their workshop on Friday, Oct. 26th at 1:45 p.m.

“The COSE Small Business Conference attracts some of the best and brightest in northeast Ohio and around the country,” said Shatsman.  “We’re looking forward to sharing our ideas and networking with other entrepreneurs.”

 About COSE: COSE is northeast Ohio’s largest small business support organization that provides cost-effective group purchasing programs, advocacy on legislative and regulatory issues, and networking and educational resources to help Northeast Ohio’s small businesses grow.

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